Presentation

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60. Interactive Trailers and Posters That Enhance Viewing Intentions Through ‘Breaking the Fourth Wall’
SessionPosters: Interactive Techniques
DescriptionThis study demonstrates that proposed interactive posters and trailers breaking the "Fourth Wall" significantly boost movie anticipation and viewing intentions, offering an effective promotional strategy for mobile-based video streaming platforms.
Contributors
Boyoung Lim
Sogang University, Dept. of Art & Technology
Jusub Kim
Sogang University, Dept. of Art & Technology
Event Type
Poster
TimeWednesday, 13 August 20259:00am - 5:30pm PDT
LocationWest Building, Level 2, Outside Room 219
Session TimeSunday, 10 August 20259:00am - 5:30pm PDTMonday, 11 August 20259:00am - 5:30pm PDTTuesday, 12 August 20259:00am - 5:30pm PDTWednesday, 13 August 20259:00am - 5:30pm PDTThursday, 14 August 20259:00am - 5:30pm PDT
LocationWest Building, Level 2, Outside Room 219
Next PresentationNext Presentation61. PAAP: Performer-Aware Automatic Panning System