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PRODID:Linklings LLC
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TZID:America/Los_Angeles
X-LIC-LOCATION:America/Los_Angeles
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TZNAME:PDT
DTSTART:19700308T020000
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DTSTART:19701101T020000
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BEGIN:VEVENT
DTSTAMP:20260417T190156Z
LOCATION:West Building\, Level 2\, Outside Room 219
DTSTART;TZID=America/Los_Angeles:20250810T090000
DTEND;TZID=America/Los_Angeles:20250810T173000
UID:siggraph_SIGGRAPH 2025_sess405_pos_209@linklings.com
SUMMARY:60. Interactive Trailers and Posters That Enhance Viewing Intentio
 ns Through ‘Breaking the Fourth Wall’
DESCRIPTION:Boyoung Lim and Jusub Kim (Sogang University, Dept. of Art & T
 echnology)\n\nThis study demonstrates that proposed interactive posters an
 d trailers breaking the "Fourth Wall" significantly boost movie anticipati
 on and viewing intentions, offering an effective promotional strategy for 
 mobile-based video streaming platforms.\n\nRegistration Category: Full Con
 ference, Experience\n\n
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